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🚚 Free U.K shipping as of £59
🚚 Free U.K shipping as of £59

Silver Shampoo


Revolutionary, black and white brightening, silver and chocolate shining, colour enhancing shampoo. A different take on other types of similar shampoos, instead of temporarily changing the coat colour, silver shampoo neutralises the brown colour instead. Clever right? The coat colours most affected by this “rusting” effect are: silver/grey, black, white and chocolate/liver coloured coats. 

  • Does not bleach or dry out the coat
  • Does not colour the coat purple, blue or any of that nonsense
  • UVA and UVB filters protect the hair against sun damage
  • Quaternized honey locks in the goodness

 Technical details:

Silver shampoo has been formulated with precisely dosed water dissolvable pigments which combined with Quaternized honey ensure a glossy coat with locking maximum hydration into the hair so it cannot escape. This is spectacular news for these special colour coats because dehydration is the number 1 cause of discoloration and breakage. Silver shampoo has been designed with white coats in mind, ensuring that these will not become blue coloured no matter how long the product is on the coat. Magic. (Not really, just science.)

What our active ingredients do:

Quaternized honey: if you want shiny, hydrated cared for hair you choose Quaternized honey. Even more hydrating than honey alone, this ingredient locks in all the goodness into your pet’s hair so it cannot escape.

Vitamin complex: ensures the skin and coat get their 5 a day. Vitamins A, E, B1, B2, B3, B5, B6, B7, B9 and B12 (ok, we lied, there are more than 5...) but we selected all of them because these are incredibly important vitamins for healthy skins and coats.

D-Panthenol: Pro-Vitamin B5 helps to keep hair soft, smooth, and healthy. Deeply hydrating, it helps to keep hair quenched by absorbing moisture from the air (clever!). Also known as Pantothenic Acid, small quantities of Vitamin B5 are found in most foods - but you’d have to eat a lot to see any benefit. The shortcut? Look for Vitamin B5 in your coat care products.

How to use:

Like any other shampoo you're used to. Squirt a generous amount into your hands and apply to your pet, rub it into the coat in the direction the coat lies. For really furry pets, this shampoo can also be diluted 1:4 with warm water. Rinse and repeat if desired.

Always combine your favourite Nogga shampoo with one of our balsams (fancy word for conditioner).

Avoid contact with eyes.